We Saw a Real Need 👇🏽
During the research process for BentoBox, we found that social media – Twitter, Facebook – in India is full of people asking for recommendations on products.
Has anyone tried product X? Has anyone bought anything from store Y? What do you recommend is the best XYZ to buy?
These threads, a few of which are seen below, are both reservoirs of – potential Bentobox users and rich information that is yet to be a) documented b) vetted c) shared widely.
— Taruna Manchanda (@Taruna2309) March 25, 2019
We Create Content For That Need and Share 📦
Once we started pushing out content on the website, Instagram and YouTube, we started engaging with potential users on social media.
we have *just* been testing a few…
📒 The Amazon Basics Classic is a fav. Hardy, moleskin feels. simple. Only in basic black though
📒for colors, there’s myPaperclip & Papercoal
📒 Another fav: paperclub- found only in bookstores 🤷🏽♀️
💰Paperbox is nice only for sketch notes
— Bento the Box 📦 (@gobentobox) June 8, 2019
We Engage Brands 🛍️
We also found that brands wanted to engage with us – on our reviews.
Hey guys, thanks for trying out the tee. Currently, we are focussed on improving and extending our product line and will be scaling to more sizes later.
— Athlos (@GoAthlos) June 7, 2019
We See Potential Members 🧑🏾🤝🧑🏾
Importantly, we saw these potential members wanting to be a part of what we were creating. Everyone had strong opinions about their favorite things, and there were so many new things to try every day!
@gobentobox hey. Wanted to chat about doing some stuff together for this account. I’ve been super keen about trying some of the stuff I see on IG as well. Made 1-2 purchases also.
— Abhishek Agarwal (@abhishekaggy) June 7, 2019
This is Our Goal for BentoBox🗻
To Build a Members-only Community for Credible Content and Conversations around Products & Services in India 💯