I found Scoopski Edible Cookie Dough to be a novelty product that has some work to do in terms of pricing, packaging, and manufacturing before it appeals to me, as well as the wider market. Priced at ₹300-400 for a 300g jar, it does not override my desire for getting a pre-baked high-quality cookie at the nearest bakery just yet.
A few weeks ago, I began seeing quite regularly on Instagram sponsored ads, a product with a jar with cookie monster on it. It was a brand called Scoopski that had just launched edible cookie dough – without eggs. Here’s my disclaimer: I am not a baker, I am the cake-batter-spoon-licker, so I figured this product should appeal to those primal confectionery instincts. I got on the website, parsed through the ~9 unique flavors in one size 300g jars and went ahead and ordered a pot of Nutella Chocolate Chip flavor for ₹400.
Pricing & Shipping
As always, I first did the math on whether this product made economic sense. Here’s how I broke it down:
- Each jar contains 300 gms of dough.
- Jar prices are between ₹300-400.
- A lovely, high-quality pre-baked premium cookie at my favorite store is ₹80 and is around ~72 gm (See here for cookie sizes and gms).
- So, each Scoopski jar – assuming I make cookies out of them also – should give me around ~4 cookies.
- Which then leads me to figure out that each cookie – which I have to bake by the way – and I get into those details below – comes to ₹75-100.
* I am not taking the price of the glass jar into account because for wholesale purchasers that should whittle down to very little.
Now, I get it – it is edible cookie dough, it’s novel – but for the average Instagram consumer, it’s starting to look like premium, disproportionate pricing for a novelty product. And there is more behind that reasoning – shipping costs.
Scoopski currently does delivery via Delhivery, and are based out of Kolkata. For shipping a single 300 gm jar, they charged me ₹130. Till recently, that number added up and went up to ~₹250 for 4-5 jars, but at the time this article goes to publishing shipping costs appear waived for any order that is two jars or more.
So in summary, Scoopski provides free shipping on 2 jars or more. Pricing is definitely on the higher side – unclear if this is value for money more so because I cannot figure out what exactly is in the product.
The jar very clearly states that there are no preservatives and raw egg in the mixture…but very little else, which makes me nervous. So I did the taste test – I microwaved the cookie dough as the instructions suggest and eat it. It is sweet, maintains the flavors mentioned – in my case, Nutella and Chocochips – but has a floury mouthfeel, and there’s a mildly greasy coating in your mouth after you eat it, which suggests the use of oil. That makes sense given that the jar has a shelf life of 3 months when frozen and can be stored at room temperature, which entails the use of some oils to help it live on shelves.
But then something odd happened. I had five people taste the cookie dough. 2 of us found a little scratchiness in our throats a minute after we had the mixture. Now, for those of you who are unfamiliar with this sensation – it is like the beginnings of a sore throat – except that it goes away pretty quickly too. The internet and my mother’s wisdom tells me that it usually occurs when a sugar substitute or artificial sweetener has been used. It’s not an allergy, and it is a sharp sensation. Some syrupy Indian sweets provide this sensation quite often.
But again, there was nothing listed on the jar that would help me demystify what I was eating.
I wrote into Scoopski asking them a few questions. They shared that there refined sugar but no sugar substitutes and that each jar was ~400 calories. There are also no allergens like nuts or raw flour. All useful information would be great if it were on the jar though.
When life gives you cookie dough, make cookies. So that is what I did. Now to go back to the start where I said I am not a baker – I am really not. Not even an amateur baker. So instructions would help to help make this idiot proof with I being the said idiot. But there were none with the Scoopski packaging, and I am adventurous, so I decided to wing it. Here are the results of that experiment
The second time around I decided hyper-vigilance was vital, as was on-demand WhatsApp assistance from my friends with superior baking skills. They came out mildly overdone – crispy but perfectly edible. Now in all fairness, these cookies were a hit. Barring their greasy texture, in that they crumble and leave a mild coating of oil on your fingers or mouth – they were enjoyable.
Could they be better? Yes. Am I the one who needs to do a better job? Probably. Should Scoopski help? Yes, of course.
What I liked about Scoopski
- The Cookies that I baked using the dough
What I did not like about Scoopski
- Premium Pricing
- Lack of Ingredients & Calorie Listing & Instructions
- Prohibitive Shipping Costs for Single Jar Purchases